AJ Lacouette fills a gap few recognize: unsiloing business and creative functions makes brands more cohesive and profitable. Based in New York and working internationally, AJ moves fluidly across multiple strategic disciplines: operations, product, growth, and marketing, with a sharp sense of how it all connects. Click here for a list of past clients, projects, and employers. For inquiries or media and event consideration, email ajlacouette@gmail.com

Writing

Press

Case Studies
Lifestyle Brand Assurance (Initiative/Curation Auditing)
Executive Promotion (Sparring Partner)
Fortune 500 Retailer Pivots (Reset)

Offerings
Reset: Guiding pivots of every shape and size
Sparring Partner: Sharpening decisions for profitable impact
Initiative/Curation Auditing: Combating decision fatigue
Collaborative Retreat: Hudson Valley, NY
Studio Visit: Beacon, NY