HIATUS: SOCIAL MEDIA

 Note that I am taking a digital break June-August.

Instagram: Dormant
LinkedIn: Hibernating

Experience
BMW
Carhartt
Condé Nast
Dover Street Market
Hearst: ELLE, Harper’s Bazaar, Marie Claire
Hello! Magazine
Intimissimi
Karla Otto
Kiehl’s
LVMH
Marni
Martha Stewart
Mercedes-Benz
NeueHouse
NYLON
Off-White
Porsche
Rimowa
Standard Hotels
SSENSE
The Projects*
Victoria’s Secret
WGSN
Zalando



Press
Wall Street Journal
H&M's Comeback Plan: Try to Be Cooler
12/2024

Business of Fashion
How Mytheresa Can Make Its YNAP Deal Work
10/2024

SSENSE
The New Anatony of Trends
5/2023


Impact
Unlocked major financial gains, including +$35M in optimization through restructuring and smarter decision systems


Strengthened market relevance with brand strategies that produced +25M earned impressions from cultural insight


Built a cohesive product and marketing ecosystem that delivered two full sellouts with 100% sell-through each time


Streamlined creative and marketing workflows, increasing output 32% and cutting production timelines by 60%


Improved organizational performance by 21% through clarity-driven operating models and stronger cross-team alignment


Drove better client outcomes with ROI-led briefing systems that boosted contracts 30% YoY for high-value accounts











AJ
LACOUETTE


Born and based in New York, I'm at the intersection of business and culture, connecting what works commercially with what resonates culturally.

My biggest differentiator is that I'm a multidisciplinary, big-picture systems thinker and I approach everything holistically: both with projects and perspective.

I collaborate with executives, founders, and creators, helping them build with insightful intention—internally and externally.
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