AJ LACOUETTE 


NECESSARY DISRUPTION
Born and based in New York, I’m a fractional executive, consultant, and commentator at the intersection of business and culture, connecting what works commercially with what resonates culturally.

My biggest thing is that I’m a multidisciplinary, big-picture systems thinker. I approach everything holistically: projects and commentary takes (no confining for me).

I pay the bills by collaborating with executives, founders, and creators, helping them build with insightful intention—internally and externally.

I've jokingly labeled myself “boardroom reject” due to being repeatedly overlooked, dismissed, and blocked throughtout my career. Every one of those experiences sharpened me (the view from outside is clearer anyway).

When not waking up at 3AM to work with international clients, I’m saying the things no one else will across a few platforms and on the podcast, We Never Had a Chance (give it a listen on the right).


         

FAST / HUNGER STRIKE DAY COUNT



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SHAREABLESHappenings of 2026 (Google Calendar)

Worldwide Gems (Google Maps)



PRESS / 
WRITING
The Wall Street Journal

Business of Fashion

SSENSE



 PROJECTSRewrite of the U.S. Consitution

Great Friends to Have



AVAILABLE FORArticles
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SITE
This page features direct feeds of curated links collected from around the internet as well as my content from every platorm, all in one place.

To load this page faster, past bookmarks have been placed in the Curation Archive and Content Archive.








The best things in life are a little chaotic.


CURATING THE INTERNET

COMMENTARY