Based in New York, AJ Lacouette is a consultant and commentator at the intersection of business and culture — connecting what works commercially with what resonates culturally.

All of her work is a practice in balancing power and taste: the perfect juxtaposition of high and low, familiarity and aspiration, restraint and innovation.

A multidisciplinary systems thinker, she approaches each project holistically, never confining herself to a single vertical or sector across business, product, innovation, creative, operations, and marketing.

Collaborating with executives, founders, creators, and artists, AJ helps others build with insightful intention—internally and externally.

PRESS / WRITING

The Wall Street Journal

Business of Fashion

SSENSE

CONNECT

Instagram

LinkedIn

Spotify

PROJECTS

Rewrite of the US Constitution
Happenings of 2026 (Google Calendar)

AJ’s Worldwide Gems (Google Maps)

SITE

This page features a direct feed of AJ’s Raindrop.io, links collected from around the internet. To load this page faster, past bookmarks have been placed in the Archive.