BIO
Born and based in New York, I'm at the intersection of business and culture—connecting what works commercially with what resonates culturally. My biggest differentiator is that I'm a multidisciplinary, big-picture systems thinker and I approach everything holistically: both projects and perspective.

I pay the bills by collaborating with executives, founders, and creators, helping them build with insightful intention—internally and externally.

I've jokingly labeled myself "boardroom reject" due to being repeatedly overlooked, dismissed, and blocked throughtout my career. Every one of those experiences sharpened me (the view clearer from the outside anyway).

When not working with my clients, I'm saying unhinged things across a few platforms and on the podcast, We Never Had a Chance.

This site features my content, from every platform, all in one place “Commentary” as well as links collected from around the internet, “Curation”. To load this site faster, past items have been placed in the Curation Archive and Commentary Archive.

For consideration to participate in articles, gatherings, events, projects, panels, podcasts, and presentations, please use this form and someone will get back to you within a few hours.

FOCUS
Strategic Direction
Organizational Clarity
Brand and Marketing Strategy
Commercial and Creative Impact

EMPLOYMENT
Fractional Executive, Consultant
SSENSE
WGSN
the projects*
Karla Otto
Condé Nast
LVMH
NYLON
Martha Stewart Living

OFFERINGS
Executive Sparring Partner
Operational Assessments/Restructuring
InitiativeAuditing (Advertising/Marketing)
Custom Programs (Per Company/Need)

EDUCATION
The New School
Cultural Studies and Media
Urban planning
History
Philosophy
Fashion

COURSE PROGRAMS
New York University
Media
Harvard University
Business Strategy

AJ LACOUETTE

© 2026 AJ LACOUETTE / ATERIST NY